Earlier in his career, Michael held senior roles at Barclays Bank and Citibank. . Previously, he worked for A.T. Kearney covering financial institutions business. . He practiced law for many years at Steptoe & Johnson in Washington D.C., and is the former Vice Chairman of The Asia Group, a leading international consulting firm. Prior to this role, he was chief information officer responsible for the development efforts for products and services, implementing the IT digital roadmap and managing the development of Mastercards global tech hubs. Chief Marketing Officer (2013-2015) Executive Vice President-Senior Business and Chief Transformation Officer, Anthem (formerly, WellPoint, Inc.) (2012- 2013) Senior Vice President and Chief Innovation and Marketing Officer, Humana Inc. (2009-2012) Various management positions at Citigroup (1994-2009), including Executive Vice President and Chief Marketing Officer-Citi Global Cards (2008-2009). During his time at Citigroup, Gilberto served on the boards of Credicard and Redecard, playing a critical role in the restructuring of the Credicard Group and on the Redecard IPO transformation. He had to spend millions on legal expenses. Prior to Adobe, Ann spent 20 years building the iconic Intel Inside brand as VP of Marketing. Prior to assuming this role in May of 2020, Greg was responsible for guiding Mastercard's Data & Services strategy and innovation team. In 2015, Shamina was appointed by President Obama and confirmed by the U.S. Senate to a six-year term on the Board of AmeriCorps, a $1 billion independent agency that places over 270,000 volunteers with social sector organizations across the U.S. She served as chair for two years. . Carlos J. Menendez is president, Global Commercialization Office, and a member of the companys management committee. He has over 25 years of experience in International Financial Services across retail and corporate banking and has worked extensively throughout the U.S., Latin America, Europe, Asia and Africa. By Michaela Jefferson 8 Jun 2021. He co-chairs the Cyber Readiness Institute. His organization delivered always-on, data driven, and contextual experiences for both fans and artists; inspiring behavioral change and ongoing participation; maximizing top line growth He is credited with successfully changing Deutsche Bank's positioning in the market, which was recognized in September 2016 as the Best Global Securities Services Bank from The Banker magazine. Before joining Mastercard, Ajay held key leadership positions at HSBC and Xerox. He was the winner of the 2018 WFA Global Marketer of the Year award. The Mastercard CMO envisions the future role of marketers as being closer to that of a 'multifaceted' general manager than a 'functional specialist.' [20:00] Core skills will include an expert grasp of PR, data, technology and finance ('connecting the dots between marketing actions and business outcomes Rajamannar was the first Indian to become Chief Justice of Madras High Court after independence from 1948 to 1961. In this episode, Raja explores what . Dhanush has a net worth of INR 160 crore. There are 12 older and 20 younger executives at Mastercard. In this role, he is responsible for all human resources (HR) functions globally, including driving cultural transformation, building leadership capability and creating a company that is most valued to work for. He successfully established a Global Marketing Technology organization at KC with responsibility for building a global, connected, digital ecosystem across Media, Content, Data and Commerce organizations. In addition, Greg is responsible for corporate development including M&A, venture, and minority investments and the integration of the company's acquisitions. Chad is a graduate of Sam Houston State University and resides in New York City. Category: Richest Business Richest Billionaires Net Worth: $1.3 Billion Date of Birth: Jun 15, 1957 (65 years old) Place of Birth: Colombo Gender: Male Profession: Entrepreneur Mastercard. from Boston University in Communications and has been named a Distinguished Alumni by the School of Communications. Revisiting outdated practices will be vital for the future health of the marketing function. Mark joined Mastercard in 2003 and has held various roles. They enhance the value of payments, improve business performance and elevate consumer engagement for financial institutions, retail and commerce firms, processors, acquirers, fintechs, neo-banks and public-sector institutions. Get the latest Mastercard news in your inbox. Riot worked with Nielsen to help evaluate the in-game branding, and the L.A.-based publisher says the data shows that it will instantly become one of its most valuable deliverable assets.. Raja Rajamannar. At Mastercard, Raja is responsible for successfully leading the companys marketing evolution, including the development of its Priceless experiential platforms, pioneering Mastercards move to become a symbol brand and launching its breakthrough sonic brand platform, recognized as the best in the world. Mayur Gupta is the Chief Marketing and Strategy Officer at Gannett USA Today Network where he leads a team of strategists, brand marketers, growth hackers and data scientists to drive the companys transformation from a news media platform to a digital content subscription marketplace. Under his leadership, the company strengthened its position across the region, achieved strong growth and successfully deployed new payment technology in the markets. In this role, Ari was instrumental in driving significant engagement and deepening the partnership models with domestic switch operators and regulators, thereby enabling a much more vibrant ecosystem overall. Andrea holds an MBA from INSEAD in Fontainebleau, France and has a degree in Economics and Business Administration, from La Sapienza University of Rome, Italy. Stephanie McMahon, Chief Brand Officer, WWE, Marisa Thalberg, EVP & Chief Brand & Marketing Officer, Lowes, Moderator: Marty Swant, CMO Network Editor, Forbes. Ron also served as a senior vice president across several areas at Bank of America. How To Create A Blog Worth Reading - June 22, 2022; Manage Your Online Reputation Like . Rajamannar warns that a lot of things we take for granted as marketers today are going to fall apart. and Safety Net, a product that identifies patterns and detects malicious activity in a matter of minutes. He started his career at General Motors in the New York Treasurers Office. Stephanie was named a Stuart Scott ENSPIRE Award Honoree at the 2017 ESPN Humanitarian Awards. Imprint HARPERCOLLINS LEADERSHIP. He is a serial investor with investments in startups like TropicSport, 2ndKitchen, Optivolt, Doosra, OneVet, Singularity Holdings and others. Pros & Content. Satvinder serves on the company's Data & Services Leadership Team, and also sits on Mastercard's International Markets Leadership Team that oversees all of Mastercard's businesses in the International Markets (IMK). P.V. Related posts. For much of the past decade, first as chief product officer and then president, Michael was critical to setting the strategy that transformed the companys offerings from a consumer card-centric business to a platform supporting choice in how businesses, people and governments make payments. She is a Henry Crown Fellow within the Aspen Global Leadership Network at the Aspen Institute and also an Eisenhower Fellow. Sachin Mehra is the Chief Financial Officer for Mastercard and is a member of the companys Management Committee. She also currently serves on the boards of Mattel and Sundance Institute. In his best-selling book, Quantum Marketing, Mastercard's Raja RajamannarAdweek's Grand Brand Genius honoree for 2021unpacks this notion by defining the four historical paradigms of . His team also drives the vision and strategy to establish a data-inspired marketing and growth engine for both the direct-to-consumer as well as B2B part of the business. Mastercard's new sound identity took two years and a "big" investment from the brand, but its CMO Raja Rajamannar believes its development is key as consumers increasingly use devices such as voice assistants and smart speakers where there is no visual real estate. Throughout his 20-plus year tenure at Mastercard, Tim has also served as chief product officer, president of the companys U.S. region, executive vice president of customer business planning and analysis, and senior vice president and associate general counsel. He extended Mastercard's partner ecosystem by creating its global startup engagement program, Start Path, which helps innovative later-stage startups scale. He is responsible for driving the companys strategy across this newly expanded region, which now encompasses 81 markets, with agile, high-potential growth opportunities. Additionally, Bozoma serves on the boards of Girls Who Code and Vital Voices and in March 2017, she was named as a Henry Crown Fellow by the Aspen Institute. Prior to being named Chief Brand Officer in 2013, Stephanie was Executive Vice President, Creative and was the first woman to lead WWE's Creative Writing, Digital Media, Talent Relations, Talent Brand Management and Live Events businesses. Her 20-year marketing career also includes tenures as Head of Global Consumer Marketing for Apple Music and iTunes, and Head of the Music and Entertainment Marketing Group at Pepsi-Cola North America. On Sale: 02/09/2021 Price: $27.99 As president of Healthcare at Mastercard, Raja oversees the creation, development, and successful scaling of the companys healthcare business. He sits on the board of directors for the Metropolitan Opera and serves as a board member at large for the Ronald McDonald House New York City. Tim Murphy is chief administrative officer for Mastercard, overseeing the companys Law, Franchise and Integrity activities, its People and Capabilities function and Mastercard Transaction Services. Mr Rajamannar is 59, he's been the Chief Marketing & Communications Officer and Pres of Healthcare of Mastercard since . Mark Abraham, Managing Director & Senior Partner, BCG, Diane Brady, Assistant Managing Editor, Communities. . This includes developing a number of global-firsts that are impacting the lives of millions of people: empowering citizens and businesses by creating interoperable mobile ecosystems; launching lending platforms which digitize and revolutionize supply chain management; bringing new levels of security to online and in-store purchases and introducing new energy and agriculture digital solutions to enable greater access and financial inclusion. He has worked in the Seattle, New York, Sydney, Montreal, Chicago, Los Angeles and Paris offices helping a wide range of clients with iconic brands drive growth. In 2008, he was named managing director of the Mastercard Advisors business in the U.S. and Canada. 2003-05, Chairman and CEO, Diners Club North America and Member of the . Lippe Taylor 13 Oct 2020 // 6:03PM GMT. He's been with Mastercard for the past seven years. Prior to joining Mastercard, he held a number of positions at Citigroup over a 14-year period, including chief operating officer for Western Europe. He oversees Mastercards technology functions, including the global network, processing platforms, global technology hubs, information security and technology operations. Twitter; Rich is a Senior Fellow at Harvard Universitys Belfer Center for Science and International Affairs and a trustee of Lehigh University. He leads BCGs Personalization business globally as well as its Marketing, Sales & Pricing practice in North America, helping clients use data and technology to deliver 1:1 breakthrough customer experiences across channels. Prior to joining Forbes, Diane was a senior editor at McKinsey, where she hosted The McKinsey Podcast. Ron chairs the Financial Services Sector Coordinating Council (FSSCC), is vice chair of the Cybersecurity and Infrastructure Security Agencys (CISA) Cybersecurity Advisory Committee, and is chair of the US Secret Services, Cyber Investigation Advisory Board. From 2009-2013, he served atthe White House as assistant to the President and deputy national security advisor for international economic affairs. Marisas leadership through the COVID-19 pandemic while stewarding this transformation helped drive record sales for the company while being recognized as the #3 Best Marketer of the Year by AdAge (and the only retailer to make the list). Linda graduated magna cum laude from Manhattanville College with a Bachelor of Arts in economics. Satvinder is the Co-Head for Advisors in Mastercard's Data & Services business and a member of the company's Management Committee. In this role, Michael oversees the long-term growth and success of the Data & Services business by identifying opportunities to further embed services into Mastercard's overall strategy, and by extending capabilities into new customer segments and use cases. . Net Assets. Chad Wallace isExecutive Vice President of CommercialSolutionsat Mastercard and a member of the Management Committee. To name a few of these technologies, there is AI, AR, VR, Holographic Projection, Blockchain, Wearables, Smart Speakers, and the Internet of Things. She has extensive experience working with key issuers globally and advancing the company's inclusive growth strategy in North America. She also occasionally plays a character on WWE programming. Verdone oversees all marketing efforts for the bank's 47 million client relationships, 20 thousand retail financial center and ATM locations and 14 thousand client advisors. Craig also previously led the companys global card-based products offerings.He originally joined Mastercard in 2006 as head of Mastercard Advisors in Southeast Asia, Greater China, and South Asia/Middle East/Africa. Raja Rajamannar, Chief Marketing Officer of Mastercard, shares breakthrough, frontier strategies to navigate the challenges that result from today's unprecedented disruption. Under Review. Raja has seen these beliefs around the role of marketing manifest in two primary ways. Michael Fiore is Executive Vice President, Business Integration & Expansion and a member of the company's Management Committee. Stephanie received her B.S. Mike received a bachelors degree in public and international affairs from Princeton University, a doctorate in international relations from Oxford University and a law degree from Harvard Law School, where he was an editor of the Harvard Law Review. Rajamannar points to a study from Fournaise Marketing Group that says more than 70% of CEOs have no confidence in their CMOs and most have no confidence in marketing teams as a whole to contribute to building the business. We are assessing whether to renew the deal or look at other opportunities," Mastercard chief marketing officer Raja Rajamannar told ET. Rich brings over 25 years of international experience across senior levels of business, law, diplomacy and the military. From 2004 to 2006, Mr. Rajamannar was chairman and CEO, Diners Club North America. Since then she has continued driving record business and brand growth for Lowes, helping to move Lowes to #31 on the Fortune500 list, increasing penetration with Pro customers, and lifting Lowes to #22 on the Harris Poll of top 100 companies for corporate reputation as well as the top spot for Home Improvement on Fortunes most admired retailers spot. He is a member of the Board of Directors of The Walt Disney Company and a Member of the Board of Directors for the Japan Society. He is a member of the companys Management Committee. Andrea also has responsibility for a central group of processing assets, including Payment Gateway Services, enabling merchants to accept digital payments across multiple channels and markets; Payment Transaction Services, the technology helping issuers and acquirers process payments; and Prepaid Management Services, an end-to-end prepaid program manager. Prior to joining Mastercard, Jess led product development at Affinion Loyalty Group after beginning her career at Capital One for over 5 years. Take, for example, the Internet of Things. Raja Rajamannar is an accomplished global marketing executive with more than 25 years of experience, the last six of which have been in the role of Chief Marketing & Communications Officer for Mastercard and President of the companys healthcare business. Bozoma Saint John was named CMO of Netflix in June 2020. He was the first ever Global Chief Marketing Technologist at Kimberly Clark, one of the largest global consumer packaged goods companies. The most recent stock trade was executed by Hai Ling on 27 February 2023, trading 8,220 units of MA stock currently worth $426,043. In 2014, when Rajamannar began suggesting that marketing was experiencing an existential crisis, he was often considered ahead of the times but today it is widely accepted that the function is at a critical juncture. She is responsible globally for a unique range of data-driven capabilities that help customers make smarter decisions with better outcomes. She sits on the companys management committee. Moreover, Dhanush charges around INR 7 to 10 crore for each movie. Since joining the company in 1997, Linda has held several leadership roles, including overseeing global rules and standards, compliance programs and dispute resolution management functions, in addition to working on Mastercards initial public offering in 2006 and merger with Europay in 2002. Raja Rajamannar is the Chief Marketing & . In his role as President of Healthcare, Raja has overseen the creation, development and successful scaling of Mastercards healthcare business across multiple regions. Storyboard18 catches up with Mastercard's global CMO Raja Rajamannar. Raj Seshadri leads Mastercards global Data & Services team. Diane has interviewed many of the world's leading business and political figures, with a particular focus on leadership and C-suite trends. Inspired by Mastercards longstanding focus on inclusive growth, Sherri is passionate about working hand in hand with mission-aligned companies to solve real-world problems for people and businesses around the world. Get the latest Forbes updates and relevant offers about Forbes' products and services by sharing your email with us. He was also the first Chairman of Sangeet Natak Akademi in New Delhi. By Sarah Vizard 19 Feb 2019 10:25 am. Raja Rajamannar is 58, he's been the Chief Marketing and Communications Officer and President - Healthcare of Mastercard since 2016. All of them can dramatically impact how consumers behave which means they have a direct impact on marketing. He joined Mastercard in 2005 and has held various leadership positions across the company. Most of his client work has been at board level; developing payments strategy, designing innovative new products, advising card schemes and processors, supporting government payment initiatives and implementing major transformation programs. As technology has continually evolved in the last several decades, marketing has had to change with it, evolving through four significant stages that build on the . He also spearheads managing and identifying new equity investment opportunities designed to establish Mastercard as a natural partner of choice for firms in the dynamically evolving fintech landscape. Ed McLaughlin is president & CTO for Mastercard Technology and a member of the companys Management Committee. He leads the team responsible for developing technologies and solutions to help provide safe, secure and frictionless interactions for our consumers, customers and partners around the world helping to advance trust and inclusion in the digital ecosystem. Prior to this position, he was director, Investigation and Protections Operations at Blackberry. Linda brings a broad understanding and appreciation of broad customer needs across one of the companys most competitive and developed regions. Markets; Tools Portfolios. Sherri Haymond is executive vice president, Digital Partnerships at Mastercard and a member of the companys Management Committee. To better personalize your experience, please fill the form below: , Managing Director & Senior Partner, BCG, , EVP & Chief Brand & Marketing Officer, Lowes, , Chief Marketing & Strategy Officer, Gannett, , CMO & EVP, Corporate Strategy & Development, Adobe, , Chief Marketing & Communications Officer, Mastercard, The Nationwide Botswana Welcome Celebration, 2023 Forbes Worlds Most Influential CMOs, 2023 Forbes Sustainability Leaders Summit, Financial Security Professionals Profiles, Forbes Top Wealth Management Team Profiles. Greg has more than 20 years of experience helping organizations use data and insights to develop innovative and practical solutions to challenging problems, maximizing shareholder value. She is a member of the Board of Trustees at Manhattanville College, a member of the Partnership for NYCs David Rockefeller Fellows Program, a board member for the Cystic Fibrosis Foundation of New York and a member of the New York Transit Innovation Partnership Board. 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